Can you imagine a camera without a screen, without a flash, without any settings, without zoom and without an SD card? The Relonch 291 Camera comes without any of these features. There is only a single button on this revolutionary device and it is the shutter release. Instead of an SD card the integrated SIM card will upload all the photos you take to the cloud and makes them available on your smartphone. Relonch is a “camera as a service” concept that makes you pay for the photos you take and want to keep instead of the camera itself. We like the idea, the look of the hardware and are looking forward to checking the device out ourselves.